Simple plans. Start free.

Upgrade when the bot is worth it. Prices are plus 18% GST, and Meta's charges go to Meta with nothing added.

Free

Connect your number and answer every chat as a team.

₹0free forever

No card needed

Start free

What you get

Official WhatsApp Business API
Your number keeps working on your phone
Shared team inbox for every chat
Contacts, delivery ticks and reports
1 team login

Starter

A bot that answers your customers, day and night.

₹9,999/year

Billed yearly, plus GST · 2 months free

Choose Starter

Everything in Free, plus

Drag-and-drop chatbot builder
Keywords in English, Hindi or Hinglish
Ready-made flows and a test panel
2 team logins
30-minute training call

Growth

Send offers to thousands, and let AI answer the rest.

₹14,999/year

Billed yearly, plus GST · 2 months free

Choose Growth

Everything in Starter, plus

Broadcasts, sent now or scheduled
Message templates approved by Meta
AI agent that knows your business
Tags, details and Excel import
5 team logins

AI reply credits are an add-on.

Everything included

Pro

Every feature, and our team sets it all up for you.

₹29,999/year

Billed yearly, plus GST · 2 months free

Choose Pro

Every feature, all included, plus

Chatflows and templates built for you
AI agent set up and tuned for you
Monthly check-in call
Priority support, same working day
10 team logins

AI reply credits are an add-on.

No setup fee Cancel any time GST invoice

Founding 50: the first 50 paying businesses keep their price for as long as they stay.

Compare all features

Features	FreeFree forever	Starter₹9,999/yr	Growth₹14,999/yr	Pro₹29,999/yr
Inbox and team
Official WhatsApp Business API	Included	Included	Included	Included
Your number, still working on your phone	Included	Included	Included	Included
Shared team inbox	Included	Included	Included	Included
Assign chats, private notes, saved replies	Included	Included	Included	Included
Delivery ticks and reports	Included	Included	Included	Included
Team logins	1	2	5	10
Chatbot
Drag-and-drop chatbot builder	Not included	Included	Included	Included
Keywords, in any language	Not included	Included	Included	Included
Ready-made starter flows	Not included	Included	Included	Included
Test panel	Not included	Included	Included	Included
Broadcasts and contacts
Contacts list and opt-outs	Included	Included	Included	Included
Automatic STOP handling	Included	Included	Included	Included
Tags, details and Excel import	Not included	Not included	Included	Included
Message templates	Not included	Not included	Included	Included
Broadcasts, now or scheduled	Not included	Not included	Included	Included
Names and details filled into every message	Not included	Not included	Included	Included
AI
AI agent (reply credits are an add-on)	Not included	Not included	Included	Included
AI set up and tuned for you	Not included	Not included	with you	Included
Help from us
Training call	Not included	30 min	60 min	Done for you
Chatflows and templates built for you	Not included	Not included	Not included	Included
First broadcast planned with you	Not included	Not included	Not included	Included
Monthly check-in call	Not included	Not included	Not included	Included
Priority support, same working day	Not included	Not included	Not included	Included
Help with Meta business verification	Not included	Not included	Not included	Included

Add-ons

Add more when you need it.

AI reply credits

For the AI agent on Growth and Pro. Buy a pack or any amount you like. Credits never expire, and if they run out your chatflows keep answering.

₹500	about 1,800 replies₹0.28 a reply
₹1,500	about 6,000 replies₹0.25 a reply
₹3,000	about 13,000 replies₹0.23 a reply

Done for you

Every paid plan includes a training call, and Pro includes the building. Want a little more?

A chatflow built for you	₹1,500
A template written and sent to Meta	₹1,000
An extra hour of training	₹1,000
Priority support (in Pro)	₹6,000/yr

WhatsApp charges

Paid to Meta. Nothing added by us.

Your WhatsApp account is yours, so Meta bills you directly and we add nothing to it. For most small businesses the free 1,000 replies a month cover everything.

A marketing broadcast to 1,000 customers costs roughly ₹1,020 including GST, paid to Meta. The dashboard shows the estimate before you send.

Type of message	Meta's charge
Replies within 24 hours of the customer writing	First 1,000 a month free, then about ₹0.12 + GST
Chats from your Click-to-WhatsApp ads	Free for 72 hours
Utility · order updates, reminders	about ₹0.12 + GST
Marketing · offers, greetings	about ₹0.86 + GST

Per WhatsApp number, per month. Meta sets these rates and changes them from time to time.

Questions

Good to know.

Will my WhatsApp keep working on my phone?

Yes. You connect the number your customers already know, and it stays in the WhatsApp Business app exactly as it is. Your team keeps replying from the phone, and those replies show up in Byurel too.

One thing to check before you connect

The business name customers see on your WhatsApp is locked permanently the moment your number is connected. Whatever is in your WhatsApp Business app at that moment is what it stays, so check the spelling first.

How does paying work?

Plans are paid in advance, for a month or a year at a time, online from your dashboard by UPI, card or netbanking, with a GST invoice for every payment. There is no setup fee. AI credits are paid up front too: a pack, or any amount you choose, as a balance you top up when you need more.

What happens when my plan ends?

Renew early and the time is added to your end date. After the end date you get 3 days' grace with everything still working; after that the account works like Free, so the inbox stays and the bot stops. Nothing is ever deleted, and renewing brings it all back. To stop, simply do not renew. There is no cancellation fee.

Why do I need a payment method in Meta?

Meta bills you directly for messages beyond the free ones. Without a payment method on your WhatsApp account, Meta can stop your messages going out. We show you how to add one on your training call.

Can I change plans?

Yes, at any time, and everything you have built carries across. A new plan starts from the day you pay, so the best time to move up is near the end of the current one.

Already a Byurel client from before these plans?

Nothing changes for you. Your agreement, your renewal date and every feature you have stay exactly as they are.

Start on the free plan today.

Connect your number in about ten minutes. Upgrade when the bot is worth it.

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